Episode 23: Sponsoring In Motorsports

Why Smart Businesses Sponsor Motorsports | Full Throttle Finance™ Podcast

Thinking about sponsoring a racer or motorsport team? Wondering if it's worth it for your business? In this episode of Full Throttle Finance™, we break down the exact strategy behind our recent sponsorship of professional motorcycle racer Kayla Yaakov, and why it made sense for our brand.

We talk candidly about:

🏁 How we chose Kayla and structured our sponsorship

📍 What makes a strategic logo placement

💡 Why smaller businesses can afford motorsport sponsorships

🧃 The untapped opportunity for CPG & wellness brands in racing

📈 How racing visibility creates ROI long after race day

💬 What we learned from brands like Mission Foods and Olipop

⚡️ How to align your marketing dollars with your values

Whether you're a business owner, marketer, or motorsport fan, this episode offers insight into how sponsorships can fuel both brand growth and athlete dreams.

We help race teams, athletes, and entrepreneurs rev up their finances with consulting, bookkeeping, and strategy tailored for the motorsport industry.

👉 Don’t forget to like, comment, and subscribe if you enjoyed today’s episode. Your support helps us keep bringing financial literacy to the paddock. 👊🏼✊🏼