Full Throttle
Finance™ Podcast.
Full Throttle Finance™ is where motorsports and money strategy collide. Hosted by Felicia, CEO of Clean Bee Consulting, and Senior Bookkeeper Allison, this podcast breaks down financial topics for race teams, athletes, and entrepreneurs.
From budgeting and payroll to tax planning and growth strategy, each episode delivers practical insights—with a motorsport twist—to help you lead with clarity, manage cash like a pro, and drive stronger performance on and off the track. 🏁
Episode 23: Sponsoring In Motorsports
Why Smart Businesses Sponsor Motorsports
Sponsoring a racer isn't just about slapping a logo on a helmet — it's a strategic move that can generate brand awareness, long-term visibility, and genuine community impact. In this episode of Full Throttle Finance™, we unpack our sponsorship strategy with rising MotoAmerica star Kayla Yaakov, explore why motorsports are an untapped marketing opportunity for small businesses, and offer advice for brands looking to make meaningful investments in the racing world.